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Issue 07 Education · Enrichment

The Child Was Performing. Nobody Knew Why She Was Crying.

5 min read

Issue 7 — Education & Enrichment

The parent wanted results.

The centre delivered results.

Nobody asked the child what she wanted until it was too late.

The enrichment industry has an invisible crisis.

From the outside, the sector looks healthy. Tuition centres, enrichment programmes, coding academies, music schools — there is no shortage of demand. Singapore parents are not reducing their investment in their children's education. If anything, the spend has increased.

What's changed is who's sitting in the chair.

The child of 2026 is not the child of 2016. The attention environment is fundamentally different. The competition for a twelve-year-old's focus isn't the classmate sitting next to her. It's the algorithm that spent the last three years learning exactly how to hold her.

Most enrichment centres are still teaching as if it's 2016.

The first pressure: Academic performance as the only metric.

Results matter. That's not wrong.

What's wrong is when results become the only language the business speaks — to parents, to teachers, to children.

When a centre optimises purely for grades, it attracts parents who want grades and repels children who need something more nuanced. It creates a feedback loop where the teacher's job is to extract performance, not develop capability. Where a child who is struggling emotionally is seen as a delivery problem, not a human one.

I've observed this pattern across multiple centres. The founder genuinely cares. The curriculum is rigorous. The results are real.

And quietly, some children are learning to perform while learning to hate learning. That cost doesn't show up in the monthly report.

The second pressure: The teacher problem.

This is where most enrichment businesses are quietly breaking.

The teacher who can hold a room of distracted eleven-year-olds, maintain rigour, adapt in real time to a child who is disengaged, give honest feedback to a parent who doesn't want to hear it, and do all of this for a salary that doesn't compete with a corporate job — that person is extraordinarily rare.

Most centres hire for subject knowledge. That's necessary but not sufficient.

What they need is someone who understands child psychology, can read a room, knows when to push and when to back off, and has the emotional reserves to do this repeatedly across five classes a day.

You cannot train that in two weeks of onboarding.

When that teacher leaves — and they leave, because the work is demanding and the compensation rarely matches the demand — the centre loses something it cannot easily replace. The children notice. The parents notice. The enrolments soften.

The business has been running on one person's gift without knowing it.

The third pressure: Parents who are paying for certainty in an uncertain process.

Education is not a transaction with guaranteed outputs.

But the enrichment industry has largely sold it as one. Pay this fee, attend these sessions, follow this programme, achieve this result.

Parents arrive with that expectation. When results are slower than hoped, or when the child is visibly unhappy, the conversation becomes difficult. The teacher feels blamed. The parent feels cheated. The child sits in the middle of two adults who both love her and are both failing to ask the right question.

The centres that handle this well have built something rare: a feedback culture where teachers can tell parents hard truths, where progress is measured in dimensions beyond grades, where the conversation about a struggling child happens early and honestly rather than at the point of crisis.

Most centres haven't built that. They've built a results delivery mechanism with no infrastructure for nuance.

And nuance is exactly what this generation of children requires.

What the sustainable centres are doing differently.

They hire for emotional intelligence first, subject knowledge second — then invest in developing both.

They create a parent communication cadence that resets expectations before enrolment, not after disappointment.

They measure engagement, not just performance — a child who is genuinely curious is a better long-term outcome than one who is temporarily hitting marks.

And they have a founder who understands that the product isn't the lesson. The product is the child's relationship with learning itself. That's a harder thing to sell. It's also the only thing worth building.
The cases in The COO Files reflect real operational patterns and situations encountered across Singapore businesses. Identities, scale, and identifying details have been changed to protect client confidentiality.

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